Who We Are
Welcome to RØDE.
We are a global leader in audio technology with a mission to amplify the voice and vision of the world’s creators. With a storied history dating back over 50 years, RØDE is a uniquely Australian-owned and operated company with a passion for innovation, obsession with quality, and enduring commitment to making incredible audio accessible to everyone. Since the beginning, we have been at the forefront of creator technology, revolutionising everything from home studio recording to audio for filmmaking to podcasting with iconic products that continue to inspire.
We are The Choice of Today's Creative Generation™.
As well as our Sydney HQ, we have offices around the world, including the USA, China and the UK. RØDE products are exported to 119 countries globally.
RØDE is part of The Freedman Group, alongside Mackie, APHEX, Event and SoundField.
The RØDE Story
1967
The Doors Open
The RØDE story began in 1967 when Freedman Electronics – the parent company of RØDE – first opened its doors in Sydney, Australia. Established by husband-and-wife Henry and Astrid Freedman after migrating to Australia from Sweden, Freedman Electronics soon became a leader in the fledgling Australian audio industry, becoming experts in loudspeakers, amplifiers and custom electronics, as well as dabbling in the odd microphone. Freedman Electronics was also the first company in Australia to carry Dynacord consoles, which gained fame in Australia whilst Henry sat behind the desk mixing a young Tom Jones during his 1968 tour of Australia.
1990
RØDE的诞生
随着1990年代初期家庭录音爱好者设备技术的进步和相对低廉的成本，市场为一款经济实惠、高质量的麦克风的出现奠定了基础。在从中国采购并改装了一款大振膜电容麦克风，并在市场上获得了极大关注后，亨利的儿子彼得·弗里德曼开始建立基础设施，以在澳大利亚设计、制造和生产麦克风。RØDE应运而生。这款麦克风就是如今标志性的NT1，它将成为有史以来最畅销的麦克风之一。紧接着推出的是NT2，这也是一款立即成功的产品，真正开启了RØDE在革新创作者音频捕捉方式上的旅程。
2000s
Expansion at Home and Abroad
The early 2000s were significant years for RØDE. In 2001, the company established operations in the USA, marking the first step towards global expansion that has continued ever since. These years also saw RØDE invest heavily in manufacturing technology and expand its operations with a goal to produce world-class microphones at accessible prices in Australia. This ethos has been the foundation of the brand since the very beginning and one of the reasons RØDE products are so revered around the world. This commitment to in-house manufacturing and investment in the precision technology required to do so continues to be a hallmark of the RØDE difference today.
2008
On-Camera Dominance
Introduced in late 2004, the VideoMic changed the course of creative history. It was the world’s first compact on-camera shotgun microphone.
After its launch in 2004, the RØDE VideoMic found enormous success amongst a new generation of indie filmmakers in the late 2000s when DSLR cameras such as the Canon EOS 5D MKII became capable of producing cinema-quality video. The VideoMic was the perfect microphone for these creators, offering high-definition audio capture in a compact, easy-to-use form factor the likes of which had never been seen before. As vlogging and YouTube exploded over the next decade and beyond, the VideoMic was there recording it all.
2010年代
多元化
2000年代末和2010年代初，RØDE 显著扩展了其产品目录，突破了界限，并向新市场多元化。借助 VideoMic 的巨大成功，机载麦克风系列迅速增长，推出了现代经典产品，如VideoMic Pro 和 VideoMic GO。现场表演和录音室系列的新产品——包括行业标准的M1 和高度创新的NTR ——继续让 RØDE 的麦克风出现在世界音乐家的手中，同时智能手机技术的发展推动了多个移动内容创作者的创新。继2007年Podcaster ——全球首批 USB 麦克风之一——的成功之后，2014年推出了NT-USB。Podcaster 也为一系列开创性产品的推出奠定了基础。
2015
无线创新
到2010年代中期，RØDE 已成为广播行业的行业标准麦克风品牌。NTG专业指向性麦克风系列 现在是电影和电视的首选；如今传奇的 VideoMic 产生了一整系列的摄像机指向性麦克风，包括 VideoMic Pro 和 Stereo VideoMic Pro；强大的配件系列使 RØDE 在现场录音师和音响师中声名鹊起。随着2015年 RØDELink 数字无线音频系统的发布，这一声誉达到了新的高度。在美国圣地亚哥举行的大型产品发布会上，系统利用 RØDE 开创性的 2.4Ghz 数字无线技术，实现了电影、电视、演示和舞台使用的无瑕音频传输。RØDELink Filmmaker Kit、Newsshooter Kit 和 Performer Kit 超越了当时的数字混合无线系统，确立了 RØDE 作为创新、实惠无线麦克风的首要品牌的地位——这一地位在四年后得到了进一步巩固。
2017
50 Years of Freedman Electronics
In 2017, RØDE celebrated 50 years since Henry and Astrid Freedman first opened their humble shop in Sydney. Since its inception 1967, Freedman Electronics had become the home to four powerhouse pro audio brands: APHEX, Event Electronics, SoundField and, of course, RØDE. Across music recording and live performance, broadcast, filmmaking, podcasting and content creation, Freedman Electronics – with RØDE as its flagship brand – had earned its place as a global leader in audio technology. But the story was not over yet.
2018
播客强者
始终紧跟潮流，RØDE 在2007年发布了其首款专用播客产品——恰如其名的 Podcaster，这距离“播客”一词首次被创造仅几个月。随着播客在2010年代的蓬勃发展，RØDE 成为了首选的麦克风品牌，像 Procaster 和 NT-USB 等产品在专业人士和初学者中都备受喜爱。2018年，RØDE 进行了一次重大转型（当时主要以麦克风品牌闻名），发布了全球首款专用播客控制台 RØDECaster Pro。这是一款完全独特的产品，使任何人都能轻松录制专业质量的播客，助力了又一次创意革命，并标志着 RØDE 发展新阶段的开始。
2020年代
当今创意一代的选择
正如所说，RØDE 故事的下一章已经拉开帷幕。 RØDECaster Pro 随后于 2019 年推出了 Wireless GO，这又是一款为创作者量身打造的革命性工具，充分利用了 RØDE 在专业无线领域的良好声誉，以及对创作者在麦克风方面需求和期望的精准把握。高度创新的 TF5、VideoMic NTG 和 NTG5 麦克风为 2010 年代画上了句号——这三款旗舰麦克风覆盖了 RØDE 长期主导的三个领域：录音室录音、摄像机使用和广播。随着新十年的到来，这一创新的势头仍在继续，毫无减缓的迹象。Wireless GO II、NT-USB Mini、RØDE Connect 和 VideoMic GO II 是开启 2020 年代的一些创新，未来还有更多新产品在筹备中。 我们致力于放大全球创作者的声音，使命依然坚定不移，我们作为当今创意一代的选择的地位也愈加巩固™。 准备迎接下一个挑战吧。