Marketing Manager - Middle East

Freedman Electronics a global leader in high-quality audio technology, is seeking a Dubai based Marketing Manager to join our growing team. This is an exciting opportunity to work in a fast-paced and innovative environment.

Key Responsibilities:

Market Brand Strategy Development:
•    Identify key Middle Eastern markets to focus efforts for Mackie and RØDE.
•    Develop tailored plans to engage key markets effectively.
•    Create efficient strategies to engage smaller markets.
•    Define target audiences and segmentation strategies for each market, considering cultural and linguistic nuances.
•    Pinpoint markets with the greatest growth opportunities.

Creator Relationships:
•    Build a network of local creators to establish consistent coverage for ongoing and new product launches.
•    Expand the affiliate program by onboarding new creators.
•    Host regular events to connect Middle Eastern creators with the brand.

Media Relationships:
•    Cultivate relationships with local media to ensure consistent engagement and coverage for both ongoing and new product launches.
•    Strengthen affiliate connections by working closely with local media partners.
Partnership Strategy:
•    Identify and establish collaborations with local brands for RØDE and Mackie to expand market presence and build strategic alliances.

Campaigns:
•    Collaborate with the Head of Campaigns, HQ, to propose quarterly campaigns for the Middle East, leveraging local trends, market demands, and insights.
eDM Database:
•    Develop strategies to grow Mackie and RØDE databases, focusing on regional market engagement.
Reporting:
•    Provide monthly reports to HQ covering brand sentiment, influencer sentiment, and market opportunities.

Distributor Support:
•    Collaborate with the Sales and Marketing Manager to support distributors in executing creator-led campaigns.
•    Analyse and incorporate insights provided by the Sales and Marketing Manager to enhance strategies.

Why Join Us? At RØDE we are committed to fostering a collaborative, inclusive, and dynamic workplace. You’ll be part of a team that’s at the forefront of innovation in the audio industry, working with cutting-edge technology and passionate professionals. 
RØDE is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.