Content Lead
At RØDE we are Passionate about Audio
Want to work for one of the fastest-growing, most innovative manufacturer-exporters in audio technology in the world today?
As the Content Lead, you will be responsible for overseeing RØDE’s global content production and social media strategy. You will lead a talented team to conceptualize, create, and distribute high-impact content, including short-form videos, social reels, TikToks, YouTube content, and other assets. Your work will shape the voice of RØDE and engage our diverse global audience of creators, musicians, filmmakers, and audio professionals.
About Us
Part of The Freedman Group, RØDE is a leading manufacturer of high-quality microphones and audio equipment, which can be found in studios, venues, on-location, and in the hands of creatives in every corner of the world. Our products are designed and primarily manufactured by our industry-leading team in Sydney and are exported to over 119 countries globally through more than 6000 dealers, including Amazon, Best Buy, Sweetwater, Guitar Center, Thomann and JB Hi-Fi. Our employees are passionate, hard working, talented and are pivotal to our success.
Your responsibilities will include:
Global Content Strategy
o Develop and execute a cohesive content strategy aligned with RØDE’s brand objectives and marketing campaigns.
o Ensure consistency in tone, voice, and quality across all content formats and platforms.
Social Media Leadership
o Define and implement a robust social media strategy for platforms including Instagram, TikTok, YouTube, LinkedIn, and Facebook.
o Monitor platform trends and optimize content to maximize engagement and reach.
Content Production Oversight
o Manage the end-to-end production of high-quality content, including scripts, storyboards, filming, editing, and publishing.
o Lead the creation of engaging short-form content (e.g., Reels, TikToks) that resonates with modern audiences.
o Collaborate with internal teams and external creators to develop content showcasing RØDE’s expansive range of products Team Leadership
o Inspire, mentor, and manage a team of content creators, video production specialists, and a community manager.
o Establish clear workflows and ensure deadlines and objectives are met.
Performance Analysis
o Use analytics to measure the effectiveness of content, identify opportunities, and iterate on strategies to improve results.
o Stay informed about industry trends, competitor activity, and emerging technologies to keep RØDE at the forefront of content innovation.
You will require the following skills and experience to be successful:
Experience & Expertise
• 7+ years of experience in content creation and social media strategy, with a focus on short-form and video content.
• Proven track record of managing global content strategies and delivering high-performing campaigns.
• Strong background in storytelling, videography, and digital marketing.
Skills & Qualities
• Creative and strategic thinker with a deep understanding of social platforms and audience behavior.
• Proficiency in video production tools, editing software, and analytics platforms.
• Exceptional leadership skills with experience managing creative teams.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Passion for technology, creativity, and the creator economy.
Our campus is designed to create an atmosphere which reflects our love of cutting edge technology, collaboration, and our deep connection to music, film and all things audio. Our production facilities are cutting-edge and are constantly expanding as we increase our capability with new manufacturing technologies and processes. RØDE’s investment in our in-house capability is aggressive, unmatched in the industry. Our plant boasts the finest technologies in metal engineering and production, Surface-Mount Technology electronics production, military grade finishing, plastic-injection mould manufacture, and a brand-new, best-practice toolmaking facility.
If you are interested in pursuing a unique opportunity to work with one of the most exciting, forward-thinking companies in Australia, inspiring millions of people around the world to realise their creative vision, apply today. We want you!
RØDE values diversity in the workplace and encourages applications from people of all genders, ages and backgrounds.