Share Your Next Great Idea on TikTok For a Chance to Win $10,000 in Cash

We are super excited to launch a brand-new category for My RØDE Reel 2021 – introducing the 'Unbox Your Ideas' TikTok challenge

We're inviting you to create a short video that showcases your next great idea and submit it to TikTok for a chance to win $10,000 in cash. Entries are open now!


  • Make a TikTok that showcases your next great idea
  • Share it to TikTok with the hashtags #UnboxYourIdeas, #MyRODEReel, and #competition
  • Follow @rodemic

Entries can be an idea for literally anything – a film, TV show, song, podcast, dance, video game or art project. The brief is completely open, as long as it excites you (and us).

This idea can be showcased in any way, from a pitch to camera to a full-blown demonstration. The entries will be judged on the strength of the idea, the creativity of the video, and how much we are left wanting to know more.

“All great ideas need a launchpad,” says RØDE CEO Damien Wilson. “With My RØDE Reel, we have been helping creators kickstart their career through giving away incredible prizes for almost a decade now. This year, we wanted to give that same opportunity to creators on today’s most dynamic and exciting creative platform – TikTok. The ‘Unbox Your Ideas’ challenge is an unmissable opportunity for anyone to turn an idea into reality. We can’t wait to see what people pitch us.”

The winner of the My RØDE Reel ‘Unbox Your Ideas’ TikTok challenge will win $10,000 in cash plus a prize pack loaded with gear from RØDE and My RØDE Reel sponsors Nanlite, Zhiyun, MZed, Musicbed, Adobe, Pelican, ARRI, DZOFIlm, and Insta360. There are also ten runner up prize packs with US$1,000 in cash plus gear from RØDE to be won.

My RØDE Reel is the world’s largest short film competition, an annual celebration of creativity that invites filmmakers and content creators to submit an original short film for the chance to win life-changing prizes.

The 2021 edition of My RØDE Reel has our biggest major prize yet, US$250,000 in cash, with an additional US$140,000 in cash to be won across the special and genre categories.

The ‘Unbox Your Ideas’ TikTok challenge is the only category where you do not need to submit a short film and behind-the-scenes film, making it incredibly easy to enter.

Entries for the My RØDE Reel ‘Unbox Your Ideas’ TikTok challenge are open now. Head to to find out more.

Entries for My RØDE Reel are also open and close at 10AM (AEDT/GMT+11) Wednesday, October 20, 2021.